Bonds Hipsters, 10 years.

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Bonds Hipsters celebrates 10 years an undies icon with the launch of a new campaign targeting young women. Partnering with So You Think You Can Dance, the new executions reinforce Bonds as the original hipster brand that has evolved to include hot new styles. The campaign runs over TV, online with PR and POS support.

Advertising Agency: George Patterson Y&R, Australia
Creative Director: Cameron Hoelter
Art Director: Cameron Hoelter
Copywriter: Kelly Putter
Agency Producer: Jacqui Gillies
Account Planner: Karen Dwyer
Account Lead: Angus Thomson
Production Company & Producer: Curious Films, Tara Riddell
Director/DOP: Darryl Ward
Editor and Company: The Editors
Music and Company: Level Two Music
Media: Mediacom